by Chris Copeland on Sep 29, 11:45 AM
Over the past few weeks, my agency has been asked to participate in two RFPs specific to paid search and also asked to be involved in a couple of industry overview/review exercises. In each case, I've noticed a disturbing trend--the correlation of paid search management to bid technology. Bid management is a key piece--but, in my opinion, it is not the linchpin to paid search success.
by Gord Hotchkiss on Sep 27, 3:42 PM
People who buy radiators online are unique. For one thing, they don't really research their purchases beforehand. When your radiator blows up, you know you need a new one--fast! As John Thys, president of Radiator.com says, it's a different market. And for this market, pay-per-call is just the right thing.
by Rob Garner on Sep 27, 3:01 PM
Brett Tabke, who spearheads the conference PubCon and the WebmasterWorld site, shares thoughts about the search space.
by Bill Wise on Sep 26, 12:45 PM
So what happened to Yahoo? Last week, the online giant announced slow ad sales; Wall Street responded by forcing Yahoo stock down 11.2 percent. There's been a flurry of speculation as to what went wrong. But pointing to any one problem misses a crucial underlying issue that's giving Yahoo trouble. Simply put, Yahoo's hurting because its publisher side refuses to learn from its search side.
by David Berkowitz on Sep 25, 2:15 PM
The debate on the branding value of pay-per-click search ads may be over before it was ever properly resolved. Google has spoken, at least indirectly, in a couple of news items from the Googleplex....
by joe.h , Bob Heyman on Sep 22, 11:15 AM
This month's column focuses on the local search category. This is a segment of search enjoying strong growth, and there is lots going on.
by Gord Hotchkiss on Sep 21, 11:15 AM
The fact is, the whole world is becoming digitized and indexable. It's not a new trend, it's been making inroads for the last two and a half decades, but there seems to be a tipping point of convergence that's rapidly approaching.
by Aaron Goldman on Sep 20, 3:30 PM
In my last column, I discussed the features that make search marketing so powerful--Proactive Consumption, Mass Customization, Instant Point-of-Need Direction, and Dynamic Performance-Based Pricing. Then I pondered how we can incorporate these attributes into other advertising media. I believe it is the role of search providers and search firms to push the agenda here.
by David Berkowitz on Sep 19, 1:45 PM
Online data storage isn't the sexiest of trends emerging in the search space, but it's one with more implications than I at first realized.
by Bill Wise on Sep 18, 12:30 PM
You know those ads you see on screens in airports, office building elevators, and on the occasional person? They're called out-of-home digital ads. And my prediction for them is that they'll be almost entirely auction-based by 2010.