by Cerelle Centeno on Mar 31, 3:15 PM
Local search listings don't always have what you're looking for.
by Gord Hotchkiss on Mar 30, 3:30 PM
Fresh from the floors of OMMA in Hollywood, Gord Hotchkiss dissects the keynote address of Albert Cheng, ABC's newly minted executive vice president of digital media.
by Chris , Jon Ostler on Mar 29, 2:30 PM
Bid management software is seen by many, at least at first sight, as the solution to all of their paid search management issues....
by David Berkowitz on Mar 28, 1:00 PM
Just who is all the search innovation really serving, anyway? This is a question I've been asking myself while reading Seeing What's Next: Using the Theories of Innovation to Predict Industry Change by Clayton M. Christensen, author of The Innovator's Dilemma and The Innovator's Solution....
by Sara Holoubek on Mar 27, 2:45 PM
I once made a solemn promise to never learn how to write HTML. Sure, there were years when people looked at me like a freak, but I have survived as a non-techie tech lover....
by Linda Fisk on Mar 24, 3:30 PM
One of the fundamental linchpins in developing an effective marketing plan is being able to clearly define your target audience. This is especially true in developing a powerful interactive marketing plan. Because of the myriad of sites available to deliver a message, it becomes increasingly important to understand what motivates your online audience.
by Gord Hotchkiss on Mar 23, 4:30 PM
Online interactions are generally ruled by the left brain, the logical side of our intellect. We interact in what is primarily a text-based presentation. We read, rather than feel. We assimilate words, rather than absorb sights and sounds. For the most part, our right brain is idling.
by Harrison Magun on Mar 22, 4:00 PM
We were in the airport, on our way back from a client meeting. Our conversation veered towards formative experiences from grade school. One colleague regaled us with tales of corporal punishment from his years at a strict religious school....
by David Berkowitz on Mar 21, 12:30 PM
Meet Gil Mandler, son of Ronnie Mandler, owner of Mandler's--The Original Sausage Co. When I first met Gil, I was his customer, ordering a beef sausage and zucchini fries at his restaurant on 17th Street near Manhattan's Union Square. The second time I met him, it was to discuss search engine marketing.
by Sara Holoubek on Mar 20, 2:30 PM
As you read this, I am sitting on a beach in a foreign land, listening to some amazing beats. While curating the ultimate playlist, I rediscovered many good albums from the late 1990s. I'm not sure why I stopped listening to them. Did the "bad years" of interactive leave me so depressed that I subconsciously pushed all cultural references to that time to the bottom of the pile?