by Laurie Sullivan on Feb 28, 2:30 PM
The newly launched forum and Business Redressal Complaint Form will let people who come across fraudulent activity report issues with business listings in Google Maps.
by Laurie Sullivan on Feb 27, 2:10 PM
Shoppers browsing websites generate triggers and signals. Marketers need to create real-time data to identify interests from page visits, time spent on sites, keyword searches, cart abandonment, and behavioral activity.
by Laurie Sullivan on Feb 26, 2:24 PM
Google will retire the average position reporting metrics used in Google Ads this September.
by Laurie Sullivan on Feb 25, 1:56 PM
Sixty-one percent of consumers surveyed in a Loyalty Barometer Report say that "surprise" rewards with offers or gifts are the most important way a brand can interact with them.
by Laurie Sullivan on Feb 22, 12:56 PM
Google may have given away its ecommerce dominance when the company switched to a pay-to-play business model for Google Shopping in 2012.
by Laurie Sullivan on Feb 21, 12:56 PM
If you spend as much time on your mobile phone as I do, you will likely appreciate a Google algorithm update that now allows advertisers to see the load speed times of more mobile landing pages.
by Laurie Sullivan on Feb 20, 4:06 PM
App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads. Perhaps they ran out of characters.
by Laurie Sullivan on Feb 19, 3:39 PM
Global search ad spend should increase from $101 billion in 2017 to $160 billion in 2022, per a Raymond James analyst -- reflecting a compounded growth rate of about 10%.
by Laurie Sullivan on Feb 18, 2:14 PM
Marketers' search advertising spend rose 23% compared with the prior year. Consumers' spend through ecommerce channels rose only 5.3% for Valentine's Day 2019 compared to last year.
by Laurie Sullivan on Feb 15, 2:37 PM
When customers give a little love (or not) in online reviews, business owners may want to give a little back.