Rik van der Kooi, Microsoft Advertising corporate vice president, said brands must adapt to consumer behavior and that searches on desktops are on the rise, confirming data that Microsoft Advertising shared last week with "Search Marketing Daily."
Google is using its search engine home page to thank all doctors, nurses and medical workers for their service, as well as raise money for a COVID-19 fund.
This might be a good time to plan a virtual dinner by searching on Pinterest or sign up for the perfect streaming video platform in preparation for a virtual feast with friends and family.
The most challenging aspects of remote work include communication and collaboration with teams at 34.2%, followed by productivity at 33.8%, with technical issues at 23.4%, a survey found.
A Shopkick survey reveals that brand names no longer matter to many consumers as long as they find essential items. Can brands with a loyal following keep their customers? Will brands without a loyal following find new market share in the future?
Yelp's partnership with GoFundMe will provide a fast way for independent businesses to get donations through their Yelp Pages, to support those affected by the COVID-19 crisis. The move follows the company's pledge last week to donate $25 million in advertising and services aid to struggling businesses.
Ecommerce ad spending in the U.S. jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9.
Luminati, which collects publicly available market stats, on Friday released data on the impact of COVID-19 on ecommerce in China, providing insight into what U.S. businesses can expect. Agency experts from Merkle and Kantar suggest strategies to keep marketers connected as well as when and where to use them.
Searchmetrics offers SEO services, informed by its own data, so it's not farfetched for the company's CMO, Doug Bell, to first recommend that brands "not downshift" or "rush" to use paid search. He said brands should inform consumers or businesses, but not veer from their previous strategy.
A group of senators on Wednesday sent letters to the Trump Administration and Google addressing privacy and cybersecurity concerns involving a third-party company creating a website to test for COVID-19.