Ecommerce Ad Spending Rising Globally

Ecommerce ad spending in the United States jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9.

The MediaRadar data, released Friday, analyzes advertising spend across digital media, including websites like YouTube, Snapchat and podcasts, as well as national TV, and print media.

Digging into specifics, ecommerce as spend during the week of February 17, 2020, came in at $4.8 million, rising to $5.2 million the week of February 24, $6.6 million the week of March 2, and $9.6 million the week of March 9, as consumers began spending more time online and at home.  

Ecommerce in some categories is benefiting from social distancing. The jump in ecommerce advertising precedes Amazon’s announcement to hire 100,000 new employees to meet the surge in demand.

An Amazon blog posted last week actively recruits those who have been laid off in industries such as hospitality, restaurants and travel.

The company also said in a post that it’s working to ensure no one artificially raises prices on basic-need products during the Coronavirus pandemic and has blocked or removed tens of thousands of items, in line with its long-standing policy.



No doubt ad spending continues to rise as consumers continue to buy online. A new global report from Ipsos MORI also shows a rise in ecommerce -- perhaps an indicator of what’s to come in the U.S.

Stockpiling is being seen as more of an issue than a disruption in the supply chain with 81% of people agreeing in the U.S.

COVID-19 also is pushing consumers in other parts of the world online. Half of Chinese and 31 of Italian consumers say they’re using ecommerce more often.

Consumers in most countries are optimistic that things will return to normal within the next couple of months. About 87% of the consumers participating in the survey from China, the first country to experience this crisis, have their sights set on June. U.S. consumers are a little less optimistic at 65%. Italy, which has the highest death rate today, is more optimistic at 70%.


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