Despite brands' desire to deliver adaptive digital experiences (DX) they still fall short of consumers' rising expectations, a new global study has found.

Tracking and targeting are now all over the place, with consumers using many channels to get product information. The traditional path to purchase often begins and ends on Amazon and other marketplaces. What's a brand marketer to do?

The Optimizely survey found experimentation will be a major priority for 87% of respondents to improve the digital experience.

Respondents need sufficient time in their day to take breaks, so they have enough energy to deal with customers.

Sizer Technologies' self-scanning tech generates exact body measurements so people can shop online, get the clothing and avoid having to send it back if it doesn't fit. The company has been rebuilding its product for the fashion and uniform marketing industry over the past three years, slowly rolling out in Europe, the U.S. and Australia.

The retailer brought on Sidecar, an ecommerce tech provider. By combining data from Sidecar with business analytics at DT, it learned more about company shoppers.

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Also, revenue for the company in Q3 rose 36% to $83.1 million, compared with the year-ago quarter.

Google has released search features to give more visibility to local news content when searchers seek information about their communities, as well as projects to help journalists with data and information.