Epiphany, a search marketing company In the U.K., surveyed 2,029 adults to understand their purchase behaviors. Here are four findings that stand out.
Google's biggest competition isn't other search engines like Yahoo (1% on mobile, 7% desktop) or Bing (1% mobile, 5% desktop). It's Siri, which accounted for 6% of mobile search market share.
Recently, SearchDex surveyed 100 marketers about the importance of search for their business, and the results reveal its value. Here are a few things everyone can do to make their search programs more valuable.