• Google New Ranking Algorithm Wants Content Written For Humans
    Google will roll out a sitewide algorithm update it calls the "helpful content update" intended to devalue content written for search engines. In other words, it's looking and prefers content written for humans.
  • Rakuten Travel Research Shows How Consumers Search For Deals
    Rakuten Advertising's recent travel research shows 44% of travelers plan to spend more on vacations this year, rather than downgrade the trip. Three-quarters plan to stay in the U.S. when traveling during the next six months, with the remainder traveling internationally.
  • GoDaddy Runs Seven-Part Branded Video Series, Creates Content
    Adam Palmer, director of creative production ops and storyteller at GoDaddy, spearheaded the latest the launch of a seven-part branded video series, Icons.
  • ChannelAdvisor Pursues Integration With Criteo
    Expansion into other media remains a top priority for ChannelAdvisor in the U.S. and beyond. The company has formed a partnership with Criteo, despite the France-based company's struggles with European regulators.
  • FEC Gives Google Green Light To Let Political Campaigns Evade Gmail Spam Filters
    A four-to-one vote by the FEC approved an advisory opinion on Google's proposed pilot program for the 2022 elections that would keep campaign emails out of users' spam folders.
  • Google Details Media Buys For Apple 'Get The Message' Campaign
    Google has detailed the media-buying and messaging details of its Get The Message campaign, which addresses the bubbles problem in texts, low-quality photos and videos, broken group chats, and other issues.
  • B2B Dynamics Changing Among Buyers, Men Vs. Women
    An AMA-NY study released Wednesday finds the average corporate buyer is a millennial male with changing values, and women have surpassed men among younger B2B purchasers. In fact, women make up 53% of the under-30s group and most of the under-25. Most work in traditional female sectors like retail and fast-moving consumer goods.
  • Color Is Key To Improving Campaign Performance, VidMob Study Finds
    Color is an important aspect of brand identity, and a VidMob study shows it is key to understanding relevant features of a video and how viewers interpret a company's ads.
  • Criteo Faces $65M Fine In France For GDPR Breaches
    EU data protection regulators hit French ad-tech company Criteo with a $65 million (EUR60 million) sanction based on the GDPR, a set of consumer privacy rulings in Europe.
  • Pros & Cons Of Google's New Structured Data For Reviews
    Google this week added important updates to search enabling marketers to assist consumers in finding information across the web indexed from company and brand sites.
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