Microsoft's security team found a vulnerability in the TikTok Android app -- a one-click exploit that could have allowed hackers to hijack millions of accounts, the 365 Defender Research Team on Wednesday explained in a post.

The deadline to migrate Expanded Text Ads to Responsive Search Ads (RSAs) has been pushed back to give advertisers more time to make the switch.

The In-Store Marketplace helps retailers with in-store media choices and buys, allowing competitors to collaborate without feeling squashed.

Marketers can now integrate podcasts into Twitter as a part of its redesigned Spaces -- a way to have live audio conversations on Twitter.

With 40% of global traffic not reachable through third-party cookies in Safari, Firefox and Edge, it has become difficult for advertisers to run campaign strategies in these browsers.

Yevgeny Peres joined AppsFlyer as EVP product strategy, to help it surpass the $300 million in annual recurring revenue that its cloud-based software achieved this year.

Brands turn programmatic on at the top of the funnel, but don't consider how it impacts the entire journey, according to Sam Huston, chief strategy officer at 3Q/Dept.

Brands and companies selling goods on Amazon this holiday season may need to cut back on ad buys to cover other costs the marketplace is passing on during the holiday season.

It may be an understatement that frequency capping doesn't work as well as it should, especially across the video and CTV industries. I read this in results of several surveys during the past week.

Google will roll out a sitewide algorithm update it calls the "helpful content update" intended to devalue content written for search engines. In other words, it's looking and prefers content written for humans.