• Will Facebook Anthology Disrupt Video Advertising?
    Video advertising still kinda sucks. The persistent video advertising model typically forces viewers to suffer through 15-30 seconds of excruciating pain while waiting to view the content they actually want to watch. Anthology is Facebook's attempt at improving the video advertising experience by increasing both the quality and relevance of video ads.
  • Steal This Book
    Every year, agencies give away millions of dollars of free information. Go to virtually any agency website and you're likely to see dozens of whitepapers, webinars, blog posts, and interviews chock-full of free information on how to improve online marketing. And most of this isn't high-level, vague garbage but rather detailed tactical techniques that should actually drive real value to anyone who digests them.
  • Use Search To Maximize Recruiting Efforts
    Search engine optimization (SEO) is a specialized practice, but it's essentially relevant for all digital content, including content that's relevant to most businesses -- at least the ones that hire employees. To get all of your career content and open jobs listed in organic search, you have to start by using the same approach as with regular website content, and do three things.
  • SEM In The 'Mad Men' Era
    With the final season of "Mad Men" debuting this week, let's ponder what life for search marketers might look like in a world where Don Draper called (and drank) the shots.
  • Why Did Facebook Purchase TheFind?
    With its mid-March acquisition of the personalized commerce search application TheFind, Facebook showed it's getting serious about connecting people to products as much as to each other. TheFind melded search data to location-based purchase data to better hone product suggestions, so it's telling that Facebook acquired TheFind and immediate shuttered it, absorbing its technology and much of its talent.