Artificial intelligence will replace the need for search engine optimization in 2025. Wait, what?

How can advertisers accurately monitor the incremental impact of media spend and activity on campaign performance if search doesn't drive traffic?

If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.

Agencies, publishers and brands have complained that AI-generated search can bury content. But several industry veterans have developed tech that tracks query results to determine website visibility.

Driving traffic has been one of search's leading benefits. OpenAI has a unique opportunity with its toll-free service to generate revenue and drive online and foot traffic to publishers, retailers, and businesses.

The human desire to question, speculate and doubt makes search and advertising more difficult to accomplish successfully. Sometimes it is preference, and other times it is bias.

MGM Resorts is testing search on Pinterest and TikTok - a very different performance experience vs. traditional media such as Google and Bing.

Discover for the first time launched a product other than a credit card in a mass-media campaign to grow its customer base beyond "just" a credit card company. The campaign aimed to make the Peacock fly.

Microsoft improved Bing with new large and small language models that the company says helped to reduce latency and cost associated with hosting and running search.

Initial tests of the integration found that when the ID5 ID is present, OpenX deals delivered a 58% increase in reach across Apple's Safari browser on desktop. But this integration is only the begining. The company wants to develop technology people do not expect.