Dynamic tension can be a good thing. There are plenty of examples of when this is so, but online publishing isn't one of them. Publishing's plunging transaction costs and its increasingly desperate attempts to shore up some sort of sustainable revenue model are creating a tug-of-war that's threatening to tear apart the one person this whole sorry mess is revolving around: the reader. Somebody had better get their act together soon, because I'm one reader that's getting sick of it.
Google just released its "Year In Search" review that looks at the most popular keyword queries for 2014. As always, the top charts provide good insight into what captured our hearts and minds this past year. Beyond just commentary on the state of our society, these trends can be instructive to search marketers the world over.
Forrester Research analyst Shar VanBoskirk has pegged 2019 as the year when digital ad spend will surpass TV, topping the $100 billion mark. This is momentous in a number of ways, but not really surprising. If you throw all digital marketing in a single bucket, it was a question of when, not if, it would finally surpass TV. What is more surprising to me is how resilient TV has proven to be as an advertising medium. After all, we're only a little more than a decade away from the 100th anniversary of broadcast TV (which started in 1928). TV has ...
You should use SEO best practices when building your mobile apps, to increase visibility and generate downloads before your brand is left behind in the dust and your competitors are consuming your market share.
So with the launching of Facebook at Work, Facebook wants to become your professional networking platform of choice, does it? Well, speaking as a sample of one, I don't think so. And it all comes down to one key reason that I've talked about in the past that, for some reason, Facebook doesn't seem to get: social modality.
There is a school of thought in the SEM world that believes the cure for all evils is simple: Do more! More keywords, more ad text, more landing pages, more targeting! Sometimes doing "more" is necessary and valuable; often, however, the result is "diworsification," where "a business that diversifies too widely, risks destroying their original business, because management time, energy and resources are diverted from the original investment."