Google software developer Martin Splitt touches on a "very sensitive topic" in the latest episode of Google Search Central. SEO professionals struggle to get developers to do things, although they provide recommendations and input.

Non-fungible tokens -- digitally reproducible photos, videos, and audio -- will fill a void in 2022 for brands looking to connect with loyal consumers.

Data from Accertify, an American Express company, shows that the retail industry continues an impressive sales streak even after Black Friday and Cyber Monday.

Zoomd Technologies, which offers publishers site search and a mobile app user-acquisition platform for advertisers, supports campaign management with the ability to increase or decrease budgets automatically based on a predetermined KPI.

The decision was made after Microsoft and Uber, among others, pulled their financial support, leaving a funding gap. The companies used the group to have a voice in Washington.

TikTok took the title of the most popular website in 2021 -- surpassing only Google, according to data released Wednesday.

Gartner analysts predict changes in media, from mobile app tracking to how B2B companies will use machine learning to slow the customer journey. Strategic planning may be the most interesting part of the report.

A Google policy announced last week gives the company permission to scan files for illegal and harmful content.

For Meta to hire top engineering talent who spent time at those two companies, it sends a signal that the company wants to become a serious player in the alternative universe.

Despite marketers' focus on optimizing audiences to target messages in ads, it is audience, budget and creative that drive results. Google estimates that creative bears the majority of the responsibility for results.