Once seen as a threat to traditional business (remember "showrooming"?), smartphones are becoming an asset, particularly when it comes to evaluating local marketing - and search marketing - efforts.
Emoji have come to search with Cheapflights giving mobile users the ability to use symbols instead of words.
A conversation with Accenture Interactive's Donna Tuths about its Digital Content Studio, content marketing in general and how search fits in with all of it.
With search becoming increasingly mobile and location-specific, it's time to be sure you're looking at how beacon technology will affect your search marketing practices.