by Laurie Sullivan on Apr 29, 3:02 PM
Built by former agency execs, the platform supports applications across entertainment, education, internal communications and other areas at companies including Ameritrade, Cannes Lions, CBS News and Vayner Media.
by Laurie Sullivan on Apr 28, 2:21 PM
The Markup released initial findings from a study that found Facebook has been quietly gathering personal data about a variety of situations, including prospective college students when they apply online for financial aid.
by Laurie Sullivan on Apr 27, 11:36 AM
Google executives throughout the call reported "volatility" during the end of the third quarter after suspending advertising and other services in Russia early in March.
by Laurie Sullivan on Apr 26, 3:25 PM
A study released by Apple and conducted by a professor at Columbia Business School looks to change perceptions that have circulated about the impact of Apple's App Tracking Transparency. For instance, Apple argues that its first-party Search Ads business "grew for a variety of reasons unrelated to ATT, and that it does not affect the apps' ability to collect and use first-party data.
by Laurie Sullivan on Apr 25, 4:40 PM
Yelp called on other platforms Monday to crack down on reviewers getting paid to review products and services, to stop illegal compensated reviews from posting online in exchange groups, forums, direct messages and other places.
by Laurie Sullivan on Apr 22, 1:37 PM
The feature gives users of Google's search engine and YouTube in Europe a new cookie choice -- one they can accept or reject with one click while signed out or in the Incognito Mode.
by Laurie Sullivan on Apr 21, 4:02 PM
"We are sure that keyword-based search is dead," says Eudald Camprubi, CEO of Nuclia, which built a search tool powered by AI and a database to store data that the company believes will change the way people access and discover meaningful data.
by Laurie Sullivan on Apr 20, 11:12 AM
Helium 10 identified consumer spending habits by analyzing paid clicks on specific items trending up or downward on Amazon. Here's what they found.
by Laurie Sullivan on Apr 19, 2:55 PM
Microsoft, apparently, is at it again -- looking to build a program that will boost Xbox's limited ad inventory by adding Xbox games where brands can advertise, as well as allowing more developers to sell ad space.
by Laurie Sullivan on Apr 18, 1:12 PM
Alphabet and Meta are among the digital giants backing Frontier's carbon capture technology and removal projects.