• Amazon Takes UK, But Consumers Say Tech Search Results Lack Info
    About 31% of the searches are purchase driven and the remainder are looking for information about products, according to the Searchmetrics study. Not enough retail sites have the required information in their descriptions and marketing campaigns.
  • Don't Forget To Bid On Your Own Brand Terms
    Loyalty typically leads a consumer to search on a brand term, but don't take that as a foregone conclusion that you've closed the sale, writes Location3 CEO Alex Porter.
  • What Is Rio SEO's Suggestion Engine?
    Rio SEO added a Suggestion Engine to its Local Manager platform. Don't be confused by thinking it's a "recommendation engine."
  • 42% Of Brands Advertising On Amazon = Half The Sales
    Third-party sellers selling direct from Amazon's platform are more likely to spend between $81,000 and $100,000 each month on Amazon Advertising, while 7% of their first-party counterparts spend that much, a Feedvisor report finds.
  • Search Data Reveals Super Bowl Ads' Staying Power For Brands
    It's the data that surfaces in the weeks after the Super Bowl that shows whether ads made an impact on consumer searches or purchases, according to one retail analytics firm.
  • How Airbnb Eliminates 'Positional Bias' In Search Results
    Airbnb eliminates positional bias in search results on its site by following the lead of users, according to a paper submitted to Cornell University by Airbnb engineers. Here's how they did it.
  • TV Versus Search -- When A Disruptive Brand Tries Both
    Jim Leichenko, director of marketing at Kantar Media, views Robin Hood as an innovator -- Robinhood the free-trading app that allows investors to trade stock without commissions or fees.
  • Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers
    Twenty percent of marketers in SimilarWeb's State of Marketing survey released this week say they will spend time and resources increasing site traffic, as this strategy becomes a top priority for 2020.
  • U.K. Performance Agency Brainlabs Buys Hanapin Following Distilled Merger
    The acquisition demonstrates the company's need for a solid footing in the U.S., along with the ability to build out tools, conferences and services.
  • Google Search Console Adds Review Snippets Performance And Testing
    Websites with reviews can gain much information on how well pages perform. Google announced support for review snippets along with performance reports in the Google Search Console on Monday.
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