• Can Google Close The Trust Gap With Amazon?
    With rumors of a Google Retail Marketplace heating up, there has been much speculation about Google's ability to accurately vet retailers' customer service and shipping practices.
  • No More Keywords -- No More Text Ads, Either?
    A few weeks ago, Google hosted its annual AdWords live stream to announce the latest batch of additions to its ecosystem. In keeping with tradition, the changes came fast and furious. For me, the most significant changes were a slew of new mobile ad units that deemphasize both keywords and ad text. Essentially, the role of the advertiser is to provide a properly formatted feed to Google and set the right bid amounts, and then let Google determine where and when to show your ad.
  • Mobile Ascends The Throne Of Search
    At its recent AdWords LiveStream 2015 event, Google announced that mobile search volume had passed desktop in the U.S., Japan, Canada and seven other undisclosed markets. The company used this as the backdrop for highlighting three features rolled out in the past year: 1) app promotional tools 2) cross-device conversions and 3) store-visit insights. Beyond its specific products, Google made some provocative statements ("the purchase funnel is officially dead") and tied its work on "micro-moments" to new AdWords opportunities. It emphasized three major industries: automotive, finance and travel. The implications are obvious to retailers, especially those in the emphasized industries, ...
  • 12 Rounds Of Search Marketing Insights From Mayweather And Pacquiao
    This past weekend brought the highly anticipated welterweight unification boxing match between Floyd Mayweather and Manny Pacquiao. While the fight went 12 full rounds, many fans felt they did not get their money's worth. Sometimes marketers can feel that way about search. (How's that for a segue?) Here are 12 boxing-inspired insights to ensure your search marketing lives up to the hype:
  • Five Deadly SEO Replatform Sins
    There comes a time when every company needs to look at its current technology platform to make sure it is cost-effective, productive, adapts with new technology, is scalable and meets business objectives. On the downside, most companies will evaluate many different platforms and involve only the tech team, ignoring the most important group of all: SEO. As a result, when it comes time to set up the website on the new platform, things can go horribly wrong. Many companies routinely make mistakes that result in a tremendous reduction of traffic, revenue and conversions. All of this can easily be avoided ...