by Laurie Sullivan on Oct 31, 11:58 AM
Things are changing in search, with about 78% of SEO teams among BrightEdge customers saying they no longer create annual budget and strategy plans.
by Laurie Sullivan on Oct 28, 1:47 PM
Many of this year's World Cup soccer games will take place during work hours, when consumers are on their PCs or desktop computers, giving advertisers the chance to gain the attention of sports fans.
by Laurie Sullivan on Oct 27, 4:35 PM
Disney CEO Bob Chapek wants to combine personal consumer data from the Disney+ streaming service and Disney parks to give customers a unique experience.
by Laurie Sullivan on Oct 26, 1:07 PM
"I hated automation when I first started doing it," said Patrick Gilbert, COO at AdVenture Media Group. "I wanted it to fail. I wanted to prove that my manual bidding strategy was better."
by Laurie Sullivan on Oct 25, 2:30 PM
Yelp searches for veteran-owned businesses in the U.S. rose by 101% in Q3 2022 vs. last year. To celebrate and support past service members, Yelp on Tuesday launched several products for its app that runs on iOS and Android operating systems.
by Laurie Sullivan on Oct 24, 8:00 AM
The audience segments are built from signals collected about the 170 million people who have participated in PCH's free-to-play, and chance-to-win experiences.
by Laurie Sullivan on Oct 21, 8:00 AM
Microsoft is in advanced talks for a new round of funding in OpenAI, as the software and tech giant further builds artificial intelligence into its products, according to several reports.
by Laurie Sullivan on Oct 20, 1:25 PM
Food, Home & Garden, and Travel are the categories less likely to have fraud, malware and unsafe traffic on publisher sites, according to the Sellers.guide analysis of publishers.
by Laurie Sullivan on Oct 19, 10:54 AM
Consumer concerns about data privacy and regulatory pressure have left Google with no choice but to discontinue third-party cookie use in Chrome, Google VP of Global Ads Dan Taylor said at an AdExchanger event earlier this week.
by Laurie Sullivan on Oct 18, 3:05 PM
Many retailers and brands are making promises they cannot keep as we head into the holiday season.