Things are changing in search, with about 78% of SEO teams among BrightEdge customers saying they no longer create annual budget and strategy plans.
Many of this year's World Cup soccer games will take place during work hours, when consumers are on their PCs or desktop computers, giving advertisers the chance to gain the attention of sports fans.
Disney CEO Bob Chapek wants to combine personal consumer data from the Disney+ streaming service and Disney parks to give customers a unique experience.
"I hated automation when I first started doing it," said Patrick Gilbert, COO at AdVenture Media Group. "I wanted it to fail. I wanted to prove that my manual bidding strategy was better."
Yelp searches for veteran-owned businesses in the U.S. rose by 101% in Q3 2022 vs. last year. To celebrate and support past service members, Yelp on Tuesday launched several products for its app that runs on iOS and Android operating systems.
The audience segments are built from signals collected about the 170 million people who have participated in PCH's free-to-play, and chance-to-win experiences.
Microsoft is in advanced talks for a new round of funding in OpenAI, as the software and tech giant further builds artificial intelligence into its products, according to several reports.
Food, Home & Garden, and Travel are the categories less likely to have fraud, malware and unsafe traffic on publisher sites, according to the Sellers.guide analysis of publishers.
Consumer concerns about data privacy and regulatory pressure have left Google with no choice but to discontinue third-party cookie use in Chrome, Google VP of Global Ads Dan Taylor said at an AdExchanger event earlier this week.
Many retailers and brands are making promises they cannot keep as we head into the holiday season.