Pinterest has expanded its Trends tool -- now in the U.S., UK and Canada -- to 30 additional countries and 22 languages, and has developed an API for Conversions to integrate with Shopify and Google Tag Manager.

AppsFlyer's report shows Apple Search Ads tripled market share since H1 2020. Its Performance Index shows top media sources like Google Ads and Meta Ads continue to lose ground in the new ranking of SKAN, a framework created by Apple for privacy-preserving mobile app install attribution.

Basis Technologies SVP Grace Briscoe can tell marketers a lot about the process to activate political ads in CTV. The digital approval process can be lengthy, because humans must review the content and verify the buyers and sellers. This is the way most media works for political ads, including across Google's and Bing's search networks.

The technology identifies the number of individuals at a company reading more about a specific topic, not the individuals. That data point creates the trigger and predictive insight that someone at the company is preparing to make a purchase.

On Tuesday, Google Cloud and Intel announced a new chip aimed at making the cloud more secure with better performance. Is there a chip that specifically carries out the function of search in Google's future?

Apple iPhone users can now track medications and learn about possible interactions with substances such as marijuana, another example of change to a progressive industry. A Surfside report looks at trends from 2021 and projects similar patterns for 2022.

Skai, which releases data tracking its clients' monthly spending, found the average daily amount marketers spent for paid-search advertising in September rose 5% vs. the the prior month. The data provides a benchmark for marketers looking to navigate the ups and downs of the market.

Think positive. Stay calm. Be happy. That's how Pinterest wants its creators to think and feel.

Wildfire Systems, a platform that powers reward programs, collaborated with research firm Big Village to survey more than 1,000 U.S. adults about shopping rewards programs including cashback, discounts, and other money-saving tools. Here's what they found.

Microsoft is releasing several new updates to make it easier for marketers to connect with consumers. One builds on Google Import, so marketers can duplicate Google Performance Max campaigns as Smart Shopping Campaigns and Local Inventory Ads into Microsoft is now generally available. Smart Campaigns is now available in six new markets including Ireland, Singapore, New Zealand, Netherlands, Italy, France, and Germany.