by Laurie Sullivan on Aug 30, 9:01 AM
Social media companies have turned into search engines, but brands and influencers still don't seem to be thinking about having to do without TikTok, and how the platform seemly prioritizes non-branded searches for products.
by Laurie Sullivan on Aug 29, 12:23 PM
The startup Likewise customizes newsletters based on consumers, support from AI and a virtual assistant through its app. The platform connects actions across mobile, TV, PCs and other devices.
by Laurie Sullivan on Aug 28, 3:51 PM
Independent digital agency Mod Op released its first commercial spot that highlights the challenges companies face with the speed of advancements in AI.
by Laurie Sullivan on Aug 27, 2:25 PM
Platforms walk a fine line when it comes to censoring content. Disinformation could destroy the credibility of a company when the information has been revealed to be accurate.
by Laurie Sullivan on Aug 26, 12:59 PM
Manulife/John Hancock brought measurement in-house and invested in its first global brand health tracker for creative performance and to launch a global brand strategy that will roll out worldwide.
by Laurie Sullivan on Aug 23, 11:14 AM
Loss of confidence in Google Ads' return on ad spend and paid search keeps Windsor Stores VP of Marketing Catherine Hoffman Seaton coming back to the TikTok platform.
by Laurie Sullivan on Aug 22, 2:42 PM
SearchGPT, which leverages OpenAI's GPT-4 models that excel in complex reasoning, wants to have in-depth conversations with people. That reasoning will support performance.
by Laurie Sullivan on Aug 21, 4:21 PM
Prices seem to be improving, but consumer sentiment remains at an eight-month low, according to one ad expert.
by Laurie Sullivan on Aug 20, 3:14 PM
Dismantling years of investments and reinvestments of profit to build what some view as a nearly perfect string of supply-chain platforms reinforced with data and access to users through logins and identifiers can be seen in two completely different ways.
by Laurie Sullivan on Aug 19, 2:38 PM
Connected television took on a vibe of performance media as it matured with more ad dollars flowing into the channel despite slowing growth in the years to come.