• The TikTok Shop Effect In Search No One Wants To Discuss
    Social media companies have turned into search engines, but brands and influencers still don't seem to be thinking about having to do without TikTok, and how the platform seemly prioritizes non-branded searches for products.
  • Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV
    The startup Likewise customizes newsletters based on consumers, support from AI and a virtual assistant through its app. The platform connects actions across mobile, TV, PCs and other devices.
  • Mod Op Wants To Solve AI [Expletive Deleted]
    Independent digital agency Mod Op released its first commercial spot that highlights the challenges companies face with the speed of advancements in AI.
  • Zuckerberg Regrets Bowing To Biden Admin Pressure To Censor, Demote Content
    Platforms walk a fine line when it comes to censoring content. Disinformation could destroy the credibility of a company when the information has been revealed to be accurate.
  • Manulife/John Hancock Makes The Case For Increased Media Spend
    Manulife/John Hancock brought measurement in-house and invested in its first global brand health tracker for creative performance and to launch a global brand strategy that will roll out worldwide.
  • Google Ads Return On Ad Spend Slips Into TikTok
    Loss of confidence in Google Ads' return on ad spend and paid search keeps Windsor Stores VP of Marketing Catherine Hoffman Seaton coming back to the TikTok platform.
  • How Complex Reasoning In Search Will Improve Ads
    SearchGPT, which leverages OpenAI's GPT-4 models that excel in complex reasoning, wants to have in-depth conversations with people. That reasoning will support performance.
  • Signals Show Stabilizing Ad Market Could Crumble
    Prices seem to be improving, but consumer sentiment remains at an eight-month low, according to one ad expert.
  • Google: Interoperability Or Signs Of Monopoly
    Dismantling years of investments and reinvestments of profit to build what some view as a nearly perfect string of supply-chain platforms reinforced with data and access to users through logins and identifiers can be seen in two completely different ways.
  • CTV: Quantifying Non-Performance In Performance Media
    Connected television took on a vibe of performance media as it matured with more ad dollars flowing into the channel despite slowing growth in the years to come.
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