by Laurie Sullivan on Aug 16, 1:45 PM
The Harris campaign has been editing news headlines and using them in Google search ads. Veteran search marketers explain what it means and why it matters. There are two sides to this story.
by Laurie Sullivan on Aug 15, 10:28 AM
I thought it would be easy to switch search engines if Google no longer served as the default on my iPhone, but could I accept the switch to Bing like 33% of participants in this recent survey?
by Laurie Sullivan on Aug 14, 1:37 PM
A breakup is possible, while less severe options include forcing Google to share more data with competitors and taking measures to prevent it from gaining an unfair advantage in AI products. Gartner Distinguished VP Analyst Andrew Frank has other ideas.
by Laurie Sullivan on Aug 13, 12:44 PM
Demonstrating that Google AI Overviews drives traffic to websites, the surge in back-to-school signals boost citations for all types of education-related websites. For example, ziprecruiter.com and bestcolleges.com placed among the top 10 domains for this industry.
by Laurie Sullivan on Aug 12, 2:55 PM
Audiences are built and questions are asked, with answers showing how to best optimize each process -- from creative to media strategies and media buying, says Akash Jairath, Dentsu global head of media products.
by Laurie Sullivan on Aug 9, 8:00 AM
Google made changes to its Local Services Ads this week. One feature will automatically select profile photos to display in ads and the other aims to improve ad budgets by setting the monthly maximum ad-spend limit for certain accounts.
by Laurie Sullivan on Aug 8, 1:41 PM
A Google ad-targeting option came under fire when it was reported that Google assisted Meta in targeting Instagram ads to teens on YouTube, about a week after the Senate passed legislation to hold companies accountable for harm their platforms may cause to minors.
by Laurie Sullivan on Aug 7, 2:54 PM
NetElixir founder and CEO Udayan Bose shared his thoughts on the potential near- and long-term impact of the antitrust trial for Google and changes advertisers and marketers might expect.
by Laurie Sullivan on Aug 6, 2:40 PM
Consumer retail interest has begun to "sputter" despite an increase of activity, according to economic index data released Tuesday from Zeta Global.
by Laurie Sullivan on Aug 5, 2:10 PM
Generative AI has helped companies push the boundaries of innovation and performance, despite a drop in profit reported during earnings announcements based on increased investment in AI.