• Harris Campaign Rewrote News Headlines For Google Ads: What Went Wrong?
    The Harris campaign has been editing news headlines and using them in Google search ads. Veteran search marketers explain what it means and why it matters. There are two sides to this story.
  • How Much Of Google Search Market Share Relies On Default Setting?
    I thought it would be easy to switch search engines if Google no longer served as the default on my iPhone, but could I accept the switch to Bing like 33% of participants in this recent survey?
  • Google Living Microsoft's 20th-Century Nightmare
    A breakup is possible, while less severe options include forcing Google to share more data with competitors and taking measures to prevent it from gaining an unfair advantage in AI products. Gartner Distinguished VP Analyst Andrew Frank has other ideas.
  • Patterns Emerge In Google AI Overviews For Ecommerce, Education, 'Facets'
    Demonstrating that Google AI Overviews drives traffic to websites, the surge in back-to-school signals boost citations for all types of education-related websites. For example, ziprecruiter.com and bestcolleges.com placed among the top 10 domains for this industry.
  • Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process
    Audiences are built and questions are asked, with answers showing how to best optimize each process -- from creative to media strategies and media buying, says Akash Jairath, Dentsu global head of media products.
  • Google Local Services Ads Get Automated
    Google made changes to its Local Services Ads this week. One feature will automatically select profile photos to display in ads and the other aims to improve ad budgets by setting the monthly maximum ad-spend limit for certain accounts.
  • Words Behind Strategies At Google, Meta To Protect Kids
    A Google ad-targeting option came under fire when it was reported that Google assisted Meta in targeting Instagram ads to teens on YouTube, about a week after the Senate passed legislation to hold companies accountable for harm their platforms may cause to minors.
  • Google: Long-Term Impact, Consequences Of Antitrust Trial
    NetElixir founder and CEO Udayan Bose shared his thoughts on the potential near- and long-term impact of the antitrust trial for Google and changes advertisers and marketers might expect.
  • Economic Data Predicts Uneven Growth
    Consumer retail interest has begun to "sputter" despite an increase of activity, according to economic index data released Tuesday from Zeta Global.
  • Google Makes Wix Its First Gemini For Workspace Partner
    Generative AI has helped companies push the boundaries of innovation and performance, despite a drop in profit reported during earnings announcements based on increased investment in AI.
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