The most interesting part of a study from Sidecar not shared Monday in "Search & Performance Marketing Daily" is the extent to which marketers rely on data vs. instinct to make marketing and advertising decisions.
There has been legitimate concern about how much power to give big tech companies and what constitutes acceptable free speech.
In 2020, companies increased the number of website pages they track consumers in, digital privacy company Ghostery found. Amazon surpassed Facebook in tracker reach at about 29.4% vs. Facebook at 23% in 2020 In the U.S.
Disneyland's parking lot in Anaheim, California soon will become one of the largest drive-through locations to get a COVID-19 vaccine, as the state hits an all-time high for cases of the virus.
Data supported Walmart Stores' pivot during the pandemic to remain open and keep employees and consumers safe, CEO Doug McMillion said in his keynote at virtual CES 2021.
Cross-border data transfers will increase the incentive for the federal government to create privacy standards.
Media Matters analyzed data from pages about U.S. political news and found total daily interactions with conservative content dropped significantly after suspending Trump's account.
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates.
"High growth -- that's what I'm addicted to," said Amperity's recently appointed chief marketing officer. "How you find it. How you do it. How you make it successful. Each company I joined acted as a rocket ship. I'm addicted to the opportunities that creates."
As privacy has become a major focus and differentiator for companies, some efforts to protect consumers' rights may seem counterintuitive and even deceptive.