Working with Microsoft, the Intent Lab created an algorithm that helps explain consumers' abstract thinking as they move toward a purchase, by analyzing words in search queries and the context around them.
About 20% of marketers say they do not have one specific search engine optimization strategy, but rather spread their ideas across a few.
Cyber Monday 2018 and the day after saw hikes in online traffic to websites via mobile devices. Traffic rose 17% to 50.23% on Monday and 43.06% on Tuesday compared with 2017. Desktop traffic fell by 10% to 43.46% and 48.07%, respectively.
Google will not serve search queries from brands and websites that its algorithms believe can correctly answer them on its own. One SEO expert believes this is just the beginning.
A funny thing happened to me on Thanksgiving Day this year. I'm not known for making impulse purchases. But I admit I made an impulse buy at Macy's on Thanksgiving Day.
Retailers with high reputation scores generate 3.9% higher sales growth than stragglers.
Like the jingle of bells on Santa's sleigh, the message of personalizing the experience for consumers who visit a brand's website or conduct a search on the Google and the Bing engines rings loud and clear.
Internet advertising still seems pretty wild. At least one search marketer I contacted believes 1-800 Contacts secretly bullied its competition, but it's not clear how that went down.
While it's not exactly "real-time" data, Google has managed to shorten the time between processing data and delivering it.
Seasonal landing pages come and go, but reposting old versions of a holiday landing page on a brand's website could disrupt ranking of that page and the site in Google's search engine. Google Senior Webmaster Trends Analyst John Mueller has some tips on the topic during a Webmaster Central hangout on Friday.