• The Search For Consumers Without Brand Loyalty
    Natural Intelligence, which focuses on paid search and finding consumers with no brand preferences, expanded into the U.S. this week from Israel with the opening of its Atlanta office.
  • 52% Of Consumers Oppose Retail Stores Opening On Thanksgiving Day
    As brick-and-mortar retailers test the idea of staying open on Thanksgiving, search campaign messages should not offend those who want to avoid shopping. Here's data that will help to hone those messages and keep consumers happy as they decide where to spend their holiday budgets.
  • IAB: Mobile Search Rose 37% To $13.5B In First Half Of 2018
    Rising mobile ecommerce and search drove a record $49.5 billion in digital ad revenue for first-half 2018 -- the highest amount ever spent on digital media in a first half by advertisers, the IAB reports
  • Apple To Make History On Amazon
    Product searches on Amazon have begun to outpace those on Google, Bing and other search engines. That may be why Apple signed a deal to expand the selection of products sold on Amazon, confirming that the marketplace continues to gain traction as the first stop for product-type searches online.
  • 63% Of CMOs Expect Advertising Budgets To Rise In 2019
    Study participants said they rely heavily on paid and organic search, website, and email. These digital channels combined account for 25% of marketing investments.
  • Consumers Say Marketers Do Customer Experience Wrong
    Data released Thursday shows a major disconnect between marketers and consumers. Nearly half of customers believe brands aren't meeting their expectations for a great experience.
  • Search Leads In Driving Election Day Online Sales
    Search became the top promotional driver for retailers on Election Day, according to data released by Adobe on Wednesday.
  • Will Advertising Spend Determine Midterm Election Political Outcome?
    Search became the political battlefield for this midterm election, with advertisers reaching out to attract voters. Some wonder whether the data from advertising spend can determine the outcome.
  • Consumers Want Less Tech, More Human Interaction
    A report from voice platform Usabilla suggests consumers would rather speak to a live person to solve complex issues, although they are willing to use chatbots to solve simple problems.
  • Google Will Learn From Its Mistakes Without Financial Hit
    Investors would pay attention to the walkout at Google if it led to significant numbers of employees resigning, advertisers refusing to buy media, or substantial financial settlements, said Brian Wieser, senior research analyst, advertising, Pivotal Research Group.
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