Natural Intelligence, which focuses on paid search and finding consumers with no brand preferences, expanded into the U.S. this week from Israel with the opening of its Atlanta office.
As brick-and-mortar retailers test the idea of staying open on Thanksgiving, search campaign messages should not offend those who want to avoid shopping. Here's data that will help to hone those messages and keep consumers happy as they decide where to spend their holiday budgets.
Rising mobile ecommerce and search drove a record $49.5 billion in digital ad revenue for first-half 2018 -- the highest amount ever spent on digital media in a first half by advertisers, the IAB reports
Product searches on Amazon have begun to outpace those on Google, Bing and other search engines. That may be why Apple signed a deal to expand the selection of products sold on Amazon, confirming that the marketplace continues to gain traction as the first stop for product-type searches online.
Study participants said they rely heavily on paid and organic search, website, and email. These digital channels combined account for 25% of marketing investments.
Data released Thursday shows a major disconnect between marketers and consumers. Nearly half of customers believe brands aren't meeting their expectations for a great experience.
Search became the top promotional driver for retailers on Election Day, according to data released by Adobe on Wednesday.
Search became the political battlefield for this midterm election, with advertisers reaching out to attract voters. Some wonder whether the data from advertising spend can determine the outcome.
A report from voice platform Usabilla suggests consumers would rather speak to a live person to solve complex issues, although they are willing to use chatbots to solve simple problems.
Investors would pay attention to the walkout at Google if it led to significant numbers of employees resigning, advertisers refusing to buy media, or substantial financial settlements, said Brian Wieser, senior research analyst, advertising, Pivotal Research Group.