• Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
    The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they're really aware of the changes, and what they thought.
  • White Ops Takes On Human Rebrand
    The company, now owned by Goldman Sachs in partnership with ClearSky Security and NightDragon, said the name reflects its strong commitment to equality and diversity.
  • Consumers Reboot, From Brands To Relationships, Data Shows
    A Harte Hanks study shows positive attitudes driven by the COVID-19 vaccine rollout are giving consumers the spark to start new relationships with people, products and brands.
  • Tech Titan CEOs Look To Algorithms, Transparency To Resolve Section 230 Challenges
    The Facebook, Google and Twitter CEOs were grilled for answers regarding changes that need to be made to Section 230. Here are their thoughts on accountability.
  • Apple's Privacy Framework Already Affecting Downloads, Login Metrics, Measurement
    Some 40% of consumers agree with the IDFA random device identifier Apple assigns to devices, and want the option to opt in to being tracked, a survey by AppsFlyer found. Marketers believe consumers will allow tracking when ads are less repetitive and become higher-quality.
  • Instagram Integrates Into GoDaddy
    The dashboard in Websites + Marketing simplifies posting and offers content suggestions to help businesses grow their social followings and bring in more business.
  • Pinterest's 'Travel Personas' -- How Do Searches Add Up?
    Pinterest grouped travel-related searches into eight unique "travel personas" to help marketers better understand their key audience.
  • Google Stops More Than Half The Clicks
    Some 64.82% of Google searches in 2020 ended without the searcher clicking through to a web site on mobile and desktop -- up from 50% in June 2019, according to analysis published Monday.
  • As Google Makes Core Vital Changes, Which Industries Are Most Prepared?
    Google is reportedly set to roll out mobile-first indexing and changes to its page experience in May. BrightEdge research reveals which industries may see a boost in ranking and which will fall behind, and explores the possible reasons why.
  • How Yext Moves Website Search Closer To A Google-Like Experience
    Yext introduced algorithms, crawlers and other features using Google-like search technology, for brands to use on their own sites and ecommerce platforms, and says it's the most "significant" update in its history.
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