by Laurie Sullivan on Mar 17, 3:16 PM
The blocked topics range from fake miracle cures and vaccine doses to counterfeit N95 masks. Google's annual Ads Safety Report detailed the company's 2020 efforts to combat misinformation.
by Laurie Sullivan on Mar 16, 12:46 PM
Google is under fire for reportedly collecting data about users, even in incognito mode, which is intended to allow private searching without collecting data.
by Laurie Sullivan on Mar 15, 10:12 AM
The key is to help publishers take advantage of their first-party data, to "build the next generation of identity when cookies are gone," said Mano Pillai, LiveIntent chief product officer.
by Laurie Sullivan on Mar 12, 2:27 PM
How often do marketers optimize for social commerce media spend? What tools might they rate highest? Where do the most valuable insights on performance originate?
by Laurie Sullivan on Mar 11, 12:41 PM
Mixed reality -- receiving information holographically -- is the future when it comes to learning new skills, connecting with others and gaining efficiencies, according to Microsoft CEO Satya Nadella.
by Laurie Sullivan on Mar 10, 2:34 PM
As "ad choosers" -- those open to online advertising on their terms -- become more prevalent, Dentsu is partnering with Brave Software to understand how advertising impacts key branding metrics for its advertisers vs. other digital campaigns.
by Laurie Sullivan on Mar 9, 9:59 AM
The search engine will prioritize product reviews rather than ads for big-box retailers, and will serve news stories based on a user's interests gleaned from their subscriptions. A plug-in from other sources will allow users to search for information in one personalized dashboard.
by Laurie Sullivan on Mar 8, 6:00 AM
Jorge Hernandez, CMO and a founding member of agency Majority, a creative agency focused on diversity, began his career as an engineer.
by Laurie Sullivan on Mar 5, 11:51 AM
Demand for 6 Dr. Seuss books skyrocketed across online marketplaces this week after the publisher said it would halt publishing based on racist and insensitive imagery.
by Laurie Sullivan on Mar 4, 4:20 PM
A massive 81% of consumers want to form relationships with brands, while 70% still prefer discounts and free products.