Kristen Scott, Whereoware senior director of analytics, believes basic sites can get away with Google's automated migration to Google Analytics 4 being time-consuming and costly, but publishers should be wary.

Google will pull its news service in Canada based on legislation forcing the company to share revenue with news publishers, saying free linking was the main innovation of the web.

David Hutchinson, VP of marketplaces at NP Digital, details strategies and certainties seen repeatedly that marketers can just about bet on.

Google on Tuesday announced support for AMP in Google Analytics 4 (GA4), rolling out to publishers today.

The test-and-compare feature with creators, announced at VidCon last week, allows them to upload up to three thumbnails for one video to identify the one that performs the best.

The best word count needed to succeed in Google Search "doesn't exist," wrote Google Search Liaison Danny Sullivan. "Write as long or short as needed for people who read your content."

Generative AI will "supercharge" the creative process, NVIDIA founder and CEO Jensen Huang told attendees at Cannes Lions this week. But there were many other topics, from TV to performance, said Jason Fairchild, tvScientific CEO.

A group of UC Berkeley students and faculty members conducted an experiment that allowed people to compare two generative AI models simultaneously, giving models the ability to compete for the best response.

Inspired Internet Pledge is a call to action for tech companies and the broader tech ecosystem to unite with the common goal of making the internet a safer and healthier place for everyone, especially young people.

American Express continues to build out its Amex Offers program by providing a unique return on investment for brands, as business partners have a better chance of their offer leading to a transaction, versus simply a click or view.