• What Agencies Say About The Job Market
    Ad agencies say there are many openings for the ideal candidate. Publicis performance marketing agency Performics continues to hire based on the need to support new business and organic growth of existing clients.
  • The Mother Of All Performance Metrics
    Heading into Mother's Day weekend, Ipsos has released some revealing data about the performance of, well, moms.
  • Apple Framework Isn't The End Of The Tracking World As We Know It -- Yet
    One week into Apple's enforcement of its app-tracking transparency framework, only a fraction of developers have actually implemented it. Initial data suggests it's not the end of the identity tracking world as we know it -- yet.
  • Why Microsoft Is Giving Away Some Data Integration To Sell More Ads
    Taking a page from Gillette's brilliant marketing strategy of giving away razors and selling razor blades, Microsoft announced it is giving away a valuable add-on to its massive consumer database so it can sell more advertising to marketers.
  • BrandTotal CMO Survey Evaluates Advertising Creative Performance, Impact
    Evaluating creative performance is key to successful campaigns, according to a survey of more than 500 CMOs of consumer-facing brands conducted to better understand how they evaluate their advertising creative performance and impact.
  • Is Apple Holding Back To Stifle The Web Or Create A Monopoly?
    One Google Chrome developer makes the case that if Apple allowed real "honest browser competition for iOS" MacOS users, the world would see "entirely new classes of web applications."