Californians using Google's ride-share Waze app to get to airports, beaches, parks or even bars this holiday weekend could see a Heineken USA ad not for alcohol, but for a free Uber ride. As businesses begin to re-open and people travel to see friends and family across the state, reminding people to stay safe -- not drink and drive -- becomes even more critical to save lives.
Competition in travel ads increases as pent-up demand explodes.
Marketers like to know -- and actually depend on knowing -- the number of "likes" on a post. These are often a reflection of the performance of the message.
A gap in the business-to-business landscape led Stirista this week to launch AccessB2B, a new division focused on marketing and sales.
Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business based on company-aggregated data. And he has been pretty accurate.
Snap accomplished something Google and Facebook could not -- finding a home for its augmented-reality glasses with content storytellers. Then it acquired an AR company.
Design and color act as a first impression, especially for apps or website home pages. They influence people's decisions and behavior and can trigger emotion and prompt purchases.
Marketers' transition to first-party data has blind spots, despite analysts' efforts to improve customer protections and projections. A flaw in these methods can create serious implications for brands, per DISQO.
Google loves language. LaMDA, announced today, is the next breakthrough for the company in terms of natural-language processing and understanding.
Google researchers are rethinking search. This should be no surprise, as data privacy concerns take more attention from companies and consumers.