• Search Around the World, Part II
    This week's panel is fluent with both 'so suo en gin xuan quan' and search engine marketing. Last week, we heard what excites and frustrates search engine marketers in Europe. This week, David Berkowitz takes a second look at opinions spanning the globe concerning search engine marketing.
  • Search Around the World, Part I
    As the spotlight on search engine marketing shifts to the international stage (even while opportunity still abounds in the United States), it's helpful to hear from professionals in the trenches around the world. This week and next, you'll meet several such experts.
  • The 70/30 Rule of Search
    In nature, there are the Fibonacci numbers.
  • Gaining Web Site Traction With a Spanish Flare
    You've done it - tackled search engine marketing head-on -- and frequently attained high rankings within major search engines and directories.
  • Wal-Mart's Paid Search PR Spin
    After last weekend, it's tough to imagine anyone needing a public relations boost more than the New York Jets field goal kicker. In the grander scheme of things, however, Wal-Mart is a far more enduring lightning rod for criticism.
  • Google AdWords, Affiliates, and Relevancy - A Change on the Horizon
    This past week, Google made a change to its AdWords policy limiting the number of ads published by affiliates and parent companies that drive traffic to the same Web site.
  • Search and Holiday Shopping
    Breathe easier. Holiday season 2004 is officially over, most of the merchandise returns are in, and you don't have to start planning for holiday season 2005 until Thursday.
  • Black vs. White: SEM Soul Searching
    At the recent Search Engine Strategies conference in Chicago, there was a new addition to the session list: Black Versus White, And Lots of Gray!
  • Ten Predictions for 2005
    December was a blazingly fast-paced month in the search engine marketing space, with deals, partnerships, and acquisitions announced so frequently that a reporter could barely finish editing one story before writing the next one.
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