• Taboola Starts Trading On Nasdaq
    Instead of people looking for information, information will now look for people, says Taboola founder and CEO Adam Singolda. He believes the future will focus on recommendations.
  • Second Go-Around, Verizon Media Adds To Its Partnership With Catalina
    Did that ad improve the way you measure targeting? Catalina today announced its technology has become interoperable with Verizon Media ConnectID.
  • How IBM Watson Advertising Plans To Use AI To Reduce Bias
    Developers often are unaware of the bias their models have, and may not have the knowledge to identify what is appropriate.
  • ENGINE Media Exchange Releases Tool To Visualize Log-Level Data
    The company built a state-of-the-art infrastructure and visualization tool showing actionable data and filters that give marketers the insights to help them understand the efficiency of their media buys--bids and prices.
  • YouTube Influencer Sells His Search Data On eBay
    Here's how much YouTube celebrity and Instagram influencer Rafael Neugart got for selling his search data on eBay.
  • Is Nextdoor Stepping Into Facebook's Shoes?
    Nextdoor could become the next big social media platform to share ideas, pictures and information. Nextdoor Vaccine Map now helps neighbors discover when, where, and why they should get vaccinated.
  • Reaching Rural Shoppers On Amazon Prime Day Who Spend More
    Adobe Analytics and Salesforce released Amazon Prime Day data Tuesday with unexpected results in states with the highest purchase gains in the first 24 hours of sales.
  • Amazon: Is Privacy A Catalyst For Higher Ad Costs?
    Advertising on Amazon now costs $1.20 per click on average, up 29% from Jan. 2021 and 51.9% from June 2020, according to data released Monday. The average cost of selling on Amazon increased from between $6 and $7 per sale in 2020 to between $9 and $10 today.
  • Google Search Lists Most Misspelled Words
    Google often releases the most searched-for words. Now a published list contains the words most misspelled by U.S. state.
  • Gen Z - Why This Mobile-First Generation Is Different
    Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today.
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