• Five Reasons Why Ad Agencies Hate Search Engine Marketing
    In today's Search Insider, John Tawadros, VP-iProspect, outlines the reasons why traditional ad agencies have tenuous relationships with search engine marketing firms.
  • The 10 Universal Mistakes Marketers Make in Search Engine Marketing
    First, introductions: I'm John Tawadros, vice president of search engine marketing firm, iProspect. I've been been invited to contribute a weekly column on search engine marketing (SEM).