AI software firm C3 AI has released the first product of its C3 Generative AI Product Suite, which uses a natural-language interface to locate, retrieve, and present all relevant data across an entire enterprise's information system.
"ChatGPT is bringing AI to the consumer," says BrightEdge CEO Jim Yu. "The impact of AI to users and marketers is similar, taking AI and applying it to applications that let people converse with it."
Raj De Datta, co-founder and CEO of Bloomreach, talks about how the company will continue to expand geographically and through technology this year.
Albert AI developers aimed to prove the company's technology can improve creative performance by optimizing ad parameters from among preset options that meet or exceed the advertiser's KPIs.
NP Digital's research paper outlines findings from anonymous data collected by the company's platforms from Ubersuggest, and Answer The Public. It shows how trends like changes in Google's algorithms and product updates in 2022 with change the industry in 2023. It also looks at changes that Microsoft made to cement it's resurgence in advertising.
The DOJ is preparing a lawsuit against Google based on its advertising practices. The company changed its practices in Europe. Does it have options in the U.S.?
When does a company know it needs a chief revenue officer? "Inside Performance" reached out to ad execs to ask. Here's what two long-time experts in business had to say.
L'Oreal introduces the world's first handheld lipstick applicator designed for people with limited hand and arm mobility.
The study indicates that the structure of social platforms such as Facebook reward users for continually sharing information, and finds that posting and sharing with others on social media can become a habit.
Pacvue released Q4 2022 CPC data Wednesday, based on first-party numbers that highlight trends and insights across Amazon, Walmart and Instacart.