Zoom became a verb in 2020. Cloud services showed their worth. Apple, Microsoft, Amazon, Alphabet and Facebook will be in better shape next year than most companies, as the world struggles to get past the pandemic.
Spending on mobile apps and games in 2020 had a record-breaking year, surpassing $100 billion for the first time ever in November.
Apple created hardware, then a services business and subscriptions. Whether or not this will offset future ad declines based on antitrust lawsuits, 2021 will be the year of subscription services.
The funding provides insight into Benioff's vision for the future of Salesforce. Benioff, named by CNN Business as CEO of 2020, is the one to watch in 2021.
Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media. In 2020, that changed.
Google's Per Bjorke detailed how Google worked with cyber security firm White Ops to uncover digital ad-fraud scheme 3ve.
The Martech Record Market Presence Index is a measurement of buyer intent and preference, focused on awareness, consideration, and preference. Here are results of the top affiliate networks. The report provides insights into partner marketing platforms and networks that primarily function in the affiliate marketing space in North America.
Some 20% of respondents to a survey discovered new brands through search ads, 19% through offline word-of-mouth, and 18% through social media ads.
For Algolia's first State of Search and Discovery report, 500 business and technical leaders shared insights into financial benefits, technical challenges, and best practices for site search.
Augmented reality is behind Google's new beauty feature for mobile phones. L'Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury are participating in the rollout.