Optimize your presence on industry-serving websites - particularly those that provide a service to the same customers you do - to compete with larger rivals.
As marketers look to increase their search value, they're turning to content marketing as a way to show off their expertise. Given the plethora of information and advice popping up about content marketing, it would seem that many are struggling with it. But they probably don't need to be.
According to a white paper from SEO automation platform company Posirank, search strategies should not only focus on visibility, but also have an eye on reputation management.
Let's take a closer look at a report that half of adults using Google search in the U.K. have a hard time discerning what is an ad and what isn't.
In a new report, search and social marketing agency Catalyst finds consumers use both search and social media throughout their entire customer journey, and they have complementary roles.