The biggest trends influencing search marketers include smartphone shipments, voice search and the changing influence of two major online players -- Google and Amazon.
Referral traffic from Google search is up, due primarily to increased traffic from an increase in mobile use by consumers and from companies optimizing their sites using Accelerated Mobile Pages. It's a trend that promoted Wix to create a strategy with Google to get new sites indexed in search results within 30 seconds.
Google, Apple, Amazon, Microsoft, and Tencent, respectively, are the top-five brands that have expanded their networks, products and services to meet a diverse consumer base. Artificial intelligence and personal assistants began to make it more convenient to search and find information.
Facebook, Instagram, and Twitter announced major changes to the way political and other types of ads and content will appear and become searchable on their respective advertising networks, as well as the type of information accessible to advertisers and consumers.
Speculation around what Meghan Markle would wear impacted the amount marketers spent on paid-search advertising during the week leading up to the royal wedding.
Data released this week suggests that online marketing and advertising campaigns should lead consumers into stores, rather than focus on getting consumers to make purchases online.
The Forrester report suggests retail brands will invest 55% more in online marketing and advertising by 2023 and less in traditional search channels as more consumers head toward Amazon and retail websites for shopping and toward Google and Bing for answers to questions.
Privacy watchdog Dylan Curran believes that people no longer search the web, but rather the web searches for information about people. He recently exposed Google and Facebook consumer data practices in a contributed article. We caught up with Curran to get his views about the future of data.
Strategy Analytics' results show that Amazon's market share continues to slip as other home hubs hit the market. Amazon has shipped about 4 million Alexa units and Google, about 2.5 million; while Apple has shipped about 600,000 HomePods.
Modern entrepreneurs must now understand many of the tools required to run their business and advertising strategies. Clate Mask, CEO-cofounder of Infusionsoft, calls the challenge "new chaos."