by Laurie Sullivan on May 16, 1:07 PM
Paid search was the best last-click channel for Mother's Day with nearly 31% of orders, followed by organic at around 24% and referral at around 23%. Paid-search ads were clicked by 31% of all online shoppers immediately prior to purchase.
by Laurie Sullivan on May 15, 1:10 PM
A recent study found that after conducting a voice search, 28% of consumers will call a business, 27% will visit its website, 19% will visit its physical location, 14% will research the business further, and 12% will research other businesses.
by Laurie Sullivan on May 14, 4:21 PM
Forrester's latest U.S. mobile and tablet e-commerce forecast estimates Americans spent $153 billion on retail products using mobile devices in 2017. But when asked how often they purchased physical goods on a mobile phone, 46% in 2017 said they never did -- up from 41% in 2016.
by Laurie Sullivan on May 11, 12:25 PM
Paid-search advertising, desktop and mobile rose about 18% year-on-year to nearly $41 billion in 2017. Digital ad revenue captured by search fell to 46.2%, from 47.7% in 2016.
by Laurie Sullivan on May 10, 1:21 PM
As Google unveils AI technology that helps its virtual assistant schedule appointments in a human-like voice, varying speech patterns and dialects may no longer be a consideration for businesses receiving phone calls from a mobile phone, an online ad or search extension. But for now, here's some analysis to consider.
by Laurie Sullivan on May 9, 11:56 AM
On Thursday the White House will host a summit with Accenture, Amazon, Google, Facebook, Intel, IBM, Oracle, Microsoft and other tech companies, and will discuss funding for "cutting-edge research" into technologies like machine learning for agriculture, health care and transportation.
by Laurie Sullivan on May 8, 12:40 PM
The move follows the appointment of Jeff Dean to head of AI at Google. Dean, who joined Google in mid-1999, helped to design and implement the initial version of Google's ad-serving platform, five generations of the Google crawler, indexing technology, and query serving systems.
by Laurie Sullivan on May 7, 3:23 PM
Amazon "abruptly" shuttered its Google Shopping campaigns after competing in the auction for more than a year and a half, according to Merkle, a performance marketing agency owned by Dentsu Aegis Network.
by Laurie Sullivan on May 4, 3:08 PM
Google has been called a master marketer -- of its own products and services as well as cultural experiences. But SEO and paid-search tactics have helped hundreds of companies get started and remain in business.
by Laurie Sullivan on May 3, 2:27 PM
Engagement on automotive websites grew by nearly 10% in the first quarter of 2018. Visits from desktop devices grew 13% in the first quarter of 2018, compared to the last quarter in 2017. Visits from tablets rose 5%, respectively. Engagements from smartphones rose slightly, but was down from the peak in the third quarter of 2017.