• Google Tests Lead Form Extensions For Search Text Ads
    People who have signed in to their Google account and are searching for information can tap on a call-to-action in the brand's text ad, such as "Apply Now," to see the form.
  • Some Ecommerce Product Categories With Less Info Need Paid Ads To Perform Well
    Depending on the product category, sponsored listings can improve consumer search effectiveness and increase conversion rates and marketplace profit, Columbia Business School research finds.
  • LinkedIn Data Finds Marketers Measure ROI Too Quickly
    LinkedIn's research found marketers are expecting too much too soon. When return is measured too quickly it's not actually ROI, but rather key performance indicators -- the short-term impact of their campaigns.
  • Digital Assistant Accuracy Rates Decline
    Accuracy seems to have declined in the past three years for most of the devices tested by Perficient Digital in a recent study on voice assistants.
  • Marketers Finally Learning How To Optimize Search Spend, Data Shows
    Clicks grew at nearly twice the rate of spend and impressions grew at more than three times the rate of budgets, according to the Kenshoo Q3 2019 Quarterly Trends Report.
  • Lead-Generation Service Shows How Much Data Google Home Devices Collect
    Data collected from Google smart home and personal devices by searches, sensors, voice commands or visual cues can be daunting when combined to create a complete picture of an individual or a home.
  • Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
    Advertisers increased investments in Sponsored Brands -- formerly Headline Search Ads -- in the U.S. by 19% year-over-year, driven by 16% click growth, an Amazon Ads Benchmark Report by Tinuiti finds.
  • Consumers Plan To Spend $490 Million On Pet Halloween Costumes
    No surprise here, especially in California, where women bring dogs in baby strollers into restaurants and stores. It's hard to turn away from dogs in tutus or crowns.
  • Google Ads Conversions-By-Time Reporting Makes Much More Sense
    Google Ads recently introduced a reporting feature that allows marketers to see the actual time that conversions occur. Previously, conversions were reported by the date the ad was clicked.
  • Gartner: Only 10% Of Brands Take Full Advantage Of Search
    Investments in paid media rose from 23% of the total marketing budget in 2018 to 25% in 2019, according to Gartner's Annual CMO Spend Survey, but the study finds only 10% maximize opportunities from search.
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