• Consumers Plan To Spend $490 Million On Pet Halloween Costumes
    No surprise here, especially in California, where women bring dogs in baby strollers into restaurants and stores. It's hard to turn away from dogs in tutus or crowns.
  • Google Ads Conversions-By-Time Reporting Makes Much More Sense
    Google Ads recently introduced a reporting feature that allows marketers to see the actual time that conversions occur. Previously, conversions were reported by the date the ad was clicked.
  • Gartner: Only 10% Of Brands Take Full Advantage Of Search
    Investments in paid media rose from 23% of the total marketing budget in 2018 to 25% in 2019, according to Gartner's Annual CMO Spend Survey, but the study finds only 10% maximize opportunities from search.
  • Brexit Content Driving Google Searches To Publishers
    Most people searching Google for information about Brexit are clicking on links that send them to the BBC, "The Guardian" or "The Independent," according to data released Thursday.
  • Google Earbuds Get Into Consumers' Heads
    The earbuds have hands-free access to Google Assistant and a built-in microphone that allows wearers to say what they're searching for. Users can answer their phone with a tap on the earbud.
  • Apple Defends Sharing Browser Data With Google, Tencent
    The feature being debated is built into Apple's Safari web browser for Macs, iPhones and iPads. It is designed to warn people when they visit sites that hackers create to trick them into sharing login passwords.
  • Can Toys R Us Bring Back Target's Online Toy Shoppers?
    Jumpshot saw "a fair amount of overlap in the kinds of toys that did well for Toys R Us and Target online, so the partnership makes sense." Target should have the ability to increase the buys from the same type of consumer, according to the data. If they have the inventory in the local store, I say.
  • Voice Enables Local Businesses To Compete With Amazon
    Voice search and services are increasingly becoming an important part of selecting a local retailer, says Ashwin Ramesh, CEO of Synup.
  • Bing Adopts Google Chromium-Based Edge Browser
    The move will result in less fragmentation of the web, especially for SEO professionals and web developers, and fewer SEO compatibility problems, wrote Fabrice Canel, principal program manager at Bing, in a blog post.
  • Newswire Moves Into Earned Media Managed Services
    The managed service focuses on performance-based marketing and is aimed at turning news into earned media to increase brand awareness, says Charlie Terenzio, Newswire's new director of earned media strategy.
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