Both Google and Facebook have updated their platforms to include better targeting and attribution to their mapping feature, making local search advertising even more effective and attributable, according to Netsertive's Bill Nagel.

A search's value is worth nothing if the information isn't trustworthy. But there are ways to fix discrepancies.

A recent survey of small businesses found that only 9% of small business owners are satisfied with their Web sites; nearly half (47%) said their biggest issue was that they weren't getting the search traffic they desired.

With the location-based search and advertising segment booming, a survey from Balihoo reveals 87% of marketing executives believe local paid search would improve their business.