• Is Your Jaded Outlook On Mobile Destroying Your Search Campaigns?
    It's still shocking how poor some mobile sites are. Even some legitimate retailers doing north of $10 million in annual revenue seems as if they're in mobile denial. In 2013, Google tried to force AdWords advertisers to step up their mobile game with enhanced CPCs. Advertisers in mobile denial reacted by dramatically lowering the mobile CPCs because "our customers don't use their phones to shop." In 2014, Google began using mobile-friendly labels on its search engine results pages to help users identify mobile-optimized sites before clicking through. Mobile deniers claimed that since the label didn't influence their organic rankings, this ...
  • Am I The Top Online Marketing Writer?
    Friends, I try not to brag too much about the various honors and accolades I receive, but this one was just too big to not discuss: last week, I was awarded the prestigious Top Online Marketing Writer of the Year Award. The organization that awards the prize - The Top Writers Foundation - has a rigorous process to determine the winner, as noted on its Web site: "At Top Writers we evaluate and rank writers in order to identify the best authors. We have created our proprietary methodology for identifying the best writers and ranking them based on their merits ...
  • How To Leverage Changes In The Search Interface
    Every day, the world of search becomes more complex. Google is a constant, while Bing increases share and Yahoo descends. YouTube, Facebook, Yelp, Amazon, TripAdvisor, Google Maps and other platforms each have their own unique results interface, and for specific industries, these might be more important than what takes place on Google. Yet, while Google's dominance is constant, its result page is anything but. We'll look at how to navigate what is changing on Google (rich answers) and how nontraditional platforms are starting to play a role in search.
  • Five Lessons From 272 Columns
    "Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning." I have no idea what this means, but Winston Churchill said it, so it must be sage - and seems a fitting way to begin the end of my run as a Search Insider.