While advertisers are in a period of rising ad prices, that could change in the second half of the year, according to a report released Wednesday.

Generative AI has been taking a lot of heat lately for what it can do - and what it shouldn't do.

AI-supported incrementality will become a bigger focus for retail media, but this longtime ad and data executive has more ideas on how to change the industry.

Generative AI chatbots are reshaping the shopping experience, and it's a trend that will accelerate with the release of OpenAI SearchGPT.

Bing, DuckDuckGo, Mojeek and other search engines are no longer indexing and serving up full Reddit results as the company rethinks its business model.

Could pulling apart data's black box to layer in information from a highly accurate weather simulator become an ad-targeting option?

Regulatory scrutiny of several planned decisions that Google had in the works could have been the reason for reversals announced this week by the Alphabet company.

Deals with the NFL, NBA, MLB, NASCAR and PGA Tour will bring Reddit more sports highlights and ads as deals for licensed clips allow it to make money from fan posts.

NBCUniversal's partnership with Google could change the direction of television through experiments with advanced technology.

Microsoft execs at a recent online meeting with brands spoke about a variety of updates to its ad platforms that make it easier for advertisers to connect with specific audiences.