Google appeared to use a backup plan to fulfill bid and ad requests when its search engine and publisher sites became overloaded as people sought information about the assassination attempt of former president Donald Trump.

Analysis from Captify on Tuesday shows in increase in searches that include the brand name and Amazon in keywords - suggesting a high purchase intent for consumers who seek these brands.

Advertisers using Meta's conversions API can access insights into event data transactions that provide a clear picture of how data is captured and sent to the company's platforms.

Have you met Amazon Rufus, an AI shopping assistant now available to all U.S. customers? I met Rufus a few weeks ago. Amazon still needs to work on the directions feature.

Each percentage point of search market share - valued at $1.2 billion - continues to shift how technology reshapes digital in unexpected ways, says BrightEdge founder Jim Yu.

Favorite billing models have emerged for commerce advertising as performance takes a front seat to media buying.

Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and display, as well as the forthcoming launch of connected TV ad recommendations. How much should advertisers know about AI and ML?

Reid Hoffman, co-founder of LinkedIn and partner at venture capital firm Greylock Partners, refers to GAI as the "steam engine of the mind" during this "cognitive industrial revolution." Here's why he compares it with the advent of steam power in the 18th century.

In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could have an impact on the differences.

Pledges to reduce carbon emissions are contradictory to plans to invest in AI products in all aspects of business from media buying to ad serving and analytics. Google revealed this week that its greenhouse gas emissions have climbed 48% in the past five years, citing increases in data-center energy consumption and supply-chain emissions.