Two new generative media models have been added to Gemini Enterprise Agent Platform and Google AI Studio that specialize in creating images and video, available through the company's developer and business cloud tools.

HP's personal computers and printers division has partnered with Frontier, OpenAI's enterprise part of the company, to transition from chatbots to autonomous "AI coworkers" that can handle complete multi-step tasks. The shift is in line with Juniper Research's latest agentic commerce growth prediction.

A movement within the ad industry is bringing ad buying into supply-side platforms, lowering costs per impression and increasing ad visibility by using a brand's data to create bidding instructions based on predictions and value to that specific brand.

AI and agentic search capabilities are bringing parents more ways to purchase back-to-school products. But for retailers and brands, tracking ROAS or ROI may not always add up.

Google continually tests new ways to improve the Search Ads experience. This week it began running a small experiment by adding what it calls a label for "Strongest match" or "Strong match" to certain Search ads.

Walmart has developed one of the most sophisticated retail media networks (RMNs). On Tuesday it advanced its ad strategy to sell more ad space across CTV, showing how RMNs cross into CTV.

As OpenAI tries to control its future in a precarious balancing act by managing a high-stakes evolution, company engineers are slamming down on the technological gas pedal.

Advertisers' pay-for-performance models and attention metrics are based on measurable outcomes. At Cannes Lions, announcements from the biggest companies fuel big dreams on how creative experiences can supplement advertising.

The Yahoo "Agent Network" is an open framework that connects advertisers with AI-powered agents from 23 tech partners to automate audience targeting, creative development and campaign measurement.

Microsoft announced key updates Wednesday that support brands as the company moves more fully into AI and agentic services across its network and the web.