When chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers.

As AI platforms move from search and discovery into more agentic shopping environments, consumers are ready to make trade-offs, such as the acceptance of advertising in exchange for free AI services.

People are asking longer, more detailed questions in generative AI search as they seek information on the World Cup and the NBA, Taboola data shows.

Organic impressions - not paid media ad impressions - have become the currency for brand citations that serve up in AI-based engines, as recommendations have become the first "impression" a brand makes with a consumer. But can that first impression be measured and attributed in a similar way?

Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI Overviews.

Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from the Winterberry Group explains why.

After searching Google Gemini, OpenAI ChatGPT and other chatbots, finding the best places to experience the world's biggest soccer tournament with friends may come down to searching on one site.

AI models have been found to misattribute, give a brand attribution to a competitor, or not attribute when replying to user queries, based on research released this week. This is a critical challenge for corporate legal teams and digital marketers.

OpenAI is embracing retro-style advertising as it markets generative AI that can produce vivid images and natural-sounding conversations - aiming to raise brand awareness ahead of a potential IPO,

Microsoft previewed a new operating system intended for internet-connected smart devices to give users remote control of AI agents in a move that will rewrite how the company helps advertisers and brands reach audiences in ways not yet discovered or revealed.