by Laurie Sullivan on Sep 30, 1:02 PM
Taboola data on news readership trends shows an 80% increase in people reading about wine and spirits since the COVID-19 pandemic began.
by Laurie Sullivan on Sep 29, 2:37 PM
The brand safety verification for native ads running on the Microsoft Audience Network includes Microsoft owned-and-operated sites such as MSN, Outlook.com, and the Microsoft Edge browser as well as partner properties. The goal is to help brands reduce risk by adding a layer of protection, and only validated inventory from IAS will be served on the network.
by Laurie Sullivan on Sep 28, 1:25 PM
A search marketer found a way to break through Google's search ad barriers and spread misinformation, which likely led the company to bar election-related advertising after all polls close on November 3.
by Laurie Sullivan on Sep 25, 12:00 AM
Microsoft's partnership with the AI Foundation makes the tools available to organizations involved in the news process and political campaigns.
by Laurie Sullivan on Sep 24, 11:19 AM
Data from GfK and WARC shows where advertisers will spend ad budgets and where consumers plan to shop.
by Laurie Sullivan on Sep 23, 3:05 PM
As a critical holiday shopping season approaches, survey data from goMoxie identifies a need for a better approach.
by Laurie Sullivan on Sep 22, 10:53 AM
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information.
by Laurie Sullivan on Sep 21, 11:03 AM
Location-based services are changing -- and it just may make a measurable impact for ad targeting.
by Laurie Sullivan on Sep 18, 3:38 PM
Commerce Signals has launched a tracker to help marketers understand where consumers are spending and how their own sales compare to other companies and competitors. Data also is available for custom analysis.
by Laurie Sullivan on Sep 17, 2:21 PM
SimilarWeb's Kevin Spurway and Ron Asher both had an interest in technology from an early age and share a fascination with sports cars. But they took different paths.