Taboola data on news readership trends shows an 80% increase in people reading about wine and spirits since the COVID-19 pandemic began.
The brand safety verification for native ads running on the Microsoft Audience Network includes Microsoft owned-and-operated sites such as MSN, Outlook.com, and the Microsoft Edge browser as well as partner properties. The goal is to help brands reduce risk by adding a layer of protection, and only validated inventory from IAS will be served on the network.
A search marketer found a way to break through Google's search ad barriers and spread misinformation, which likely led the company to bar election-related advertising after all polls close on November 3.
Microsoft's partnership with the AI Foundation makes the tools available to organizations involved in the news process and political campaigns.
Data from GfK and WARC shows where advertisers will spend ad budgets and where consumers plan to shop.
As a critical holiday shopping season approaches, survey data from goMoxie identifies a need for a better approach.
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information.
Location-based services are changing -- and it just may make a measurable impact for ad targeting.
Commerce Signals has launched a tracker to help marketers understand where consumers are spending and how their own sales compare to other companies and competitors. Data also is available for custom analysis.
SimilarWeb's Kevin Spurway and Ron Asher both had an interest in technology from an early age and share a fascination with sports cars. But they took different paths.