The livelihood of those working at Uber, Lyft, Instacart, DoorDash, as well as independent contractors in search advertising and marketing, music and photography, and freelance writers seems unstable. And it's not due to COVID-19.
Kantar identified three themes: Managing the complexity of media and content, navigating data in a cookieless world, and planning for and proving performance.
The DOJ on Tuesday took action against Google, alleging the company abused its market power and stifled competition. Google responded by stating the DOJ's case is "deeply flawed" and if successful, would raise phone prices and prop up lower-quality search alternatives. Here's what the industry really thinks.
Startpage has partnered with VPN service Ivacy, adding Startpage as a private search option. Neither company tracks users, logs their data or sells it.
A mix of ad units and placements, programmed on a weekly schedule to drive program awareness, generated tune-in demand for live events, and invoked social awareness and participation from Brave users on Twitter.
Microsoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing's app for Xbox give advertisers another way to reach out to consumers from the console.
In a study, 64% of consumers said they're as or more excited about the holidays, 42% said holiday ads should mention COVID-19, 57% want ads to make them happy, and 36% want ads to make them feel inspired.
"Between 2011 and 2012, I had about 30 million social media followers," said Ryan Detert, CEO at Influential. "I'm not a singer or dancer, but I own several handles on Twitter such as @travel, @usa, @automotive, kind of like dot-coms, but only on Twitter."
Capital Markets Analysts believe the impact of COVID-19 will extend into 2021 and "almost certainly solidify the permanent changes in consumer behavior brought about by this pandemic."
Data suggests that 85% of Americans believe big tech companies spy on them. Now what?