• California Proposition 22 On Ballot Will Determine The Future Of Freelance Ad Workers
    The livelihood of those working at Uber, Lyft, Instacart, DoorDash, as well as independent contractors in search advertising and marketing, music and photography, and freelance writers seems unstable. And it's not due to COVID-19.
  • 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
    Kantar identified three themes: Managing the complexity of media and content, navigating data in a cookieless world, and planning for and proving performance.
  • Google Vs. DOJ: What The Tech Industry Really Thinks
    The DOJ on Tuesday took action against Google, alleging the company abused its market power and stifled competition. Google responded by stating the DOJ's case is "deeply flawed" and if successful, would raise phone prices and prop up lower-quality search alternatives. Here's what the industry really thinks.
  • Ivacy VPN Adds Startpage Private Search Engine
    Startpage has partnered with VPN service Ivacy, adding Startpage as a private search option. Neither company tracks users, logs their data or sells it.
  • Verizon Measures Campaign Success Without Asking For Personal Information
    A mix of ad units and placements, programmed on a weekly schedule to drive program awareness, generated tune-in demand for live events, and invoked social awareness and participation from Brave users on Twitter.
  • Microsoft Moves Bing To Xbox, Rewrites Site Explorer For Webmaster Tools
    Microsoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing's app for Xbox give advertisers another way to reach out to consumers from the console.
  • Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?
    In a study, 64% of consumers said they're as or more excited about the holidays, 42% said holiday ads should mention COVID-19, 57% want ads to make them happy, and 36% want ads to make them feel inspired.
  • Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns
    "Between 2011 and 2012, I had about 30 million social media followers," said Ryan Detert, CEO at Influential. "I'm not a singer or dancer, but I own several handles on Twitter such as @travel, @usa, @automotive, kind of like dot-coms, but only on Twitter."
  • A Very Merry COVID Christmas? Pandemic Will Permanently Change Consumer Behavior: Analysts
    Capital Markets Analysts believe the impact of COVID-19 will extend into 2021 and "almost certainly solidify the permanent changes in consumer behavior brought about by this pandemic."
  • Facebook High On Consumer List For Spying On Users
    Data suggests that 85% of Americans believe big tech companies spy on them. Now what?
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