Yelp Creates Attribute, Business Fund, Resource Hub For Veterans

Searches on Yelp for veteran-owned businesses in the United States rose by 101% in the third quarter of 2022 compared with last year.

To celebrate and support past service members, Yelp on Tuesday launched several products for its app that runs on iOS and Android operating systems.

There are more than 19 million veterans in the U.S., according to the National Center for Veterans Analysis and Statistics, and each year about 250,000 service members transition to civilian life, according to the U.S. Department of Veterans Affairs.

To support veteran-owned businesses, Yelp has created a way for them to self-identify their services, allowing consumers to easily search and find them. The features help to commemorate the entrepreneurs who have served their country ahead of Veterans Day.

Consumers will see the veteran-owned attribute under the “more info” section of business profiles when logged into the Yelp Business profile.



To further support former service members, Yelp is launching a Veteran Business Fund, which awards $10,000 to 10 deserving veteran-owned businesses. Entrants must have claimed a Yelp business profile and opted into the free veteran-owned business attribute. There’s a limit of one entry per business.

Applications are open through November 11, 2022. After all applications have been reviewed, recipients will be notified in mid-December 2022.

Yelp has also created a Veteran-owned Business Resource Hub that provides detailed instructions on how businesses can add the attribute to their Yelp pages. In addition, it offers valuable information and tools, inspirational stories, and more context on how Yelp highlights veteran-owned businesses.

All businesses that select the veteran-owned attribute on Yelp will be sent a free window decal for their storefront starting in 2023.

Semper fidelis, and thanks to all for your service.

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