Paid search has become the most effective channel to drive awareness for Hilton, said Gino Abbate, VP Americas marketing, during an interview at the MediaPost Performance Marketing Insider Summit.

"We learned from TikTok that real and raw works," said Mimi Swain, chief commercial officer at Amazon Ring. She calls these shareable clips user-generated content.

How the brain accepts and processes GAI in creative and ads has become a focus of several studies as more companies use the technology to build ads. This will affect ad performance if certain factors are not taken into consideration.

Apple has integrated its voice assistant on its iPhone and other devices with OpenAI's AI, as part of a series of updates announced by the tech giant Wednesday.

The EU is probing deeper into a secret Google and Meta partnership that targeted Instagram ads to minors.

Former Google employees have had a profound influence on AI. They have co-founded and led 14 of the top 50 AI startups, and have raised about $14.7 billion, accounting for nearly 28% of the funding for the top AI startups and have a combined valuation of $71.60 billion.

A new Google AI Mode code could be behind the latest release of its Gemini Live app that allows users to have an actual conversation with AI in a multimodal experience. The spoiler -- you must give away lots of data.

The top 10,000 query terms drove 46% of all searches and 148 of those made up nearly 15% of total volume for queries with at least 100 searches during a 21-month period, according to findings released this week.

As marketers chase "the next big thing" heading into 2025, this year's biggest opportunities will be strategic moves that add up to sustainable impacts, rather than big leaps.

Twelve Labs, a GAI startup working with AWS, developed technology that makes searching videos as easy as seaching text. Searches include actions, objects, and background sounds. It can search through videos, classify scenes, summarize, and split video clips into chapters.