• by Laurie Sullivan , Staff Writer, December 6, 2024

A new Google AI Mode code could be behind the latest release of its Gemini Live app, which enables users to have an actual conversation with artificial intelligence (AI) in a multimodal experience.  The spoiler -- you must give away lots of data. 

Visual capabilities already exist in Google Lens, allowing users take a video and append a question.

Gemini Live provides the ability to ask questions out loud. All this will improve performance in advertising.

Google has not announced specific advertising in Gemini Live, but it’s likely that the company will explore options since working on an AI Mode, complete with a microphone button for voice input, while you can take a picture or add an existing one.

The code identifies an option to ask follow-up questions and interrupt responses.

A recent ad released in November just prior to the U.S. Thanksgiving holiday shows how it works on Pixel 9, but an email from Google this morning in its December newsletter points to a download Go Live from Google Play or the Apple App Store.  Gemini Live is available in 40 languages.

Privacy settings call attention to data reviewed by humans and how it is saved for five years. “Don’t enter things you don’t want reviewed or users,” a notice explains in the app. Users can turn it off, but even then, the data is saved for 72 hours “for safety and reliability.”

AI will change the behavior of people, as they increasingly rely on digital and spend time online searching for information. David Sacks, founder and partner at Craft Ventures, was recently appointed as AI and crypto czar by president-elect Donald Trump

We see the difference AI made for searches during the Black Friday and Cyber Monday holidays in the U.S. BrightEdge tracked Google AI Overview behavior and found dramatic shifts in the way AI reacts to holiday shopping surges. In online commerce, the shift rose 5% related to query keywords. It was not just about scale, but rather adjusting to the content served.

Product presentations were more shoppable, with 52.6% in advanced product views and an 8.2% increase in group product displayed. It signaled a clear change in the way Google AI made search-engine results pages more shoppable.

BrightEdge saw a 52% spike in product views that allowed consumers to compare prices, find local stores, get reviews and learn more about products.