Pope Francis sent an important message to world leaders during the G-7 summit in Italy on Friday as generative AI continues to improve ad performance for a variety of media and reporting structures.

Not all brands are comfortable with generative AI technology. Lucidworks made that clear in a global study.

Many advertisers still have concerns and questions about the strategy's readiness and what effect it may have on business.

Google and Microsoft have made changes to their ad platforms, demonstrating the desire by advertisers to connect online ad buys with connected TV media. The connection is possible now through automation and artificial intelligence.

The company deleted the ability to create an advertising audience in Europe that uses membership in LinkedIn Groups as an input. Could the same happen in the U.S.?

Brand Recommendations span awareness and consideration campaigns with cost-per-thousand and cost-per-view bidding.

The deal would give OpenAI access to hundreds of millions of Apple users, some of which might originally hesitate to use an AI Chat feature due to privacy concerns.

Keith Enright wrote in a LinkedIn post Tuesday that he will leave the company in the fall. The note comes after a series of high-profile data leaks.

Brightedge Generative Parser data released Tuesday shows Google's ability through GAI to provide precise responses and anticipate follow-up questions.

Marketers wondering how they can use AI to market and advertise a brand should look at McDonald's' first foray into the technology. The brand mixed it with consumer-generated content to promote its latest dessert.