by Laurie Sullivan on Sep 17, 2:14 PM
aimClear founder Marty Weintraub highlights authenticity as one benefit in a social analysis that offers a research technique to predict the outcome of voicing an opinion.
by Laurie Sullivan on Sep 14, 12:38 PM
It's an unlikely appointment, but telling in terms of Oath's future, as K. Guru Gowrappan, formerly COO of search engine Quixey, becomes CEO for Verizon's ad-tech business.
by Laurie Sullivan on Sep 13, 3:36 PM
Numbers out from Adobe Digital Insights on Thursday estimate that consumers spent a record $2 billion online during Labor Day, fueling the fire to extend an increase in purchases through the end of the year.
by Laurie Sullivan on Sep 12, 3:17 PM
Seven of the top 20 brands in the fourth annual Brand Relevance Index released Wednesday have female CMOs or heads of marketing.
by Laurie Sullivan on Sep 11, 2:29 PM
Amazon's private labels are among the top brands in Amazon search results in a variety of product categories, according to Kantar Media.
by Laurie Sullivan on Sep 10, 2:17 PM
Epson turned to Adobe to gain better data insights and discover patterns among customers visiting its websites while optimizing their experience.
by Laurie Sullivan on Sep 7, 2:49 PM
iProspect released a Paid Search Trends report for the second quarter in 2018, analyzing the drop in click-through and strong engagement rates.
by Laurie Sullivan on Sep 6, 12:33 PM
Through the search engine, which publishers can add to based on specific guidelines, people can find data from sciences, government, and news organizations such as ProPublica.
by Laurie Sullivan on Sep 5, 12:32 PM
Voice search continues to put pressure on marketers from larger brands to rethink strategies to connect with consumers.
by Laurie Sullivan on Sep 4, 2:02 PM
Google got its start in 1996, when Stanford University graduate students Larry Page and Sergey Brin came up with an idea to improve search engines. At the time I worked at Micro D, a computer distributor in Santa Ana, California, using the search engines Lycos and AltaVista, creating marketing material for companies like Acer and Microsoft.
To read more articles use the ARCHIVE function on this page.