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    aimClear founder Marty Weintraub highlights authenticity as one benefit in a social analysis that offers a research technique to predict the outcome of voicing an opinion.
  • Verizon Oath New CEO Has Experience In Mobile Search Apps
    It's an unlikely appointment, but telling in terms of Oath's future, as K. Guru Gowrappan, formerly COO of search engine Quixey, becomes CEO for Verizon's ad-tech business.
  • Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays
    Numbers out from Adobe Digital Insights on Thursday estimate that consumers spent a record $2 billion online during Labor Day, fueling the fire to extend an increase in purchases through the end of the year.
  • Female CMOs Lead In Brands Delivering Customer Experience
    Seven of the top 20 brands in the fourth annual Brand Relevance Index released Wednesday have female CMOs or heads of marketing.
  • Amazon Private-Label OTC Products Lands In Top 3 Search Positions
    Amazon's private labels are among the top brands in Amazon search results in a variety of product categories, according to Kantar Media.
  • Epson Taps Adobe, Lets Data Tell The Story To Optimize Site
    Epson turned to Adobe to gain better data insights and discover patterns among customers visiting its websites while optimizing their experience.
  • Bing Search Ads Climb, Market Share Rises
    iProspect released a Paid Search Trends report for the second quarter in 2018, analyzing the drop in click-through and strong engagement rates.
  • Google Releases Data Search Engine In Pilot Program
    Through the search engine, which publishers can add to based on specific guidelines, people can find data from sciences, government, and news organizations such as ProPublica.
  • Innovation In Voice Search Top Of Mind For Marketers At Large Brands
    Voice search continues to put pressure on marketers from larger brands to rethink strategies to connect with consumers.
  • Happy Anniversary, Google: Ties Link G To Amazon
    Google got its start in 1996, when Stanford University graduate students Larry Page and Sergey Brin came up with an idea to improve search engines. At the time I worked at Micro D, a computer distributor in Santa Ana, California, using the search engines Lycos and AltaVista, creating marketing material for companies like Acer and Microsoft.
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