Publishers have been pushing the industry to monetize AI chat. Today they got their wish as OpenAI announced it would soon provide the ability to monetize chat.

Google's multi-year contract with Apple to support its push further into AI gives the company access to more than 1.5 billion iPhones worldwide. Here are some of the data and insights that suggest 2026 is anything but business as usual.

An ecosystem of consumer apps and what seems like billions of interactions daily has given Google an advantage to make its Gemini app the smartest personal assistant. Here's how.

Selling AI to all brands and consumers is challenging as technology's rapid growth makes it difficult to keep up with changes. Brands like Svedka vodka primarily used AI to create an ad featuring its "Fembot" mascot in the brand's first Super Bowl commercial scheduled to air next month. Will performance prevail?

Google has confirmed performance throughout the funnel based on numerous announcements made Sunday, forcing the ad industry and companies like Nomix Group to strengthen their direction or change course.

Lyft for the first time has added interactivity and haptics technology in a new ad unit for its app. Haptics is technology that can create an experience of touch by applying forces, vibrations or motions.

While OpenAI designed ChatGPT Health to help users better understand their health patterns over time, not to replace clinical care or give medical diagnoses, the site allows more than a dozen apps from companies like Apple and Instagram to integrate with the AI-based search engine.

The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but JamPack'd's co-founder never thought the technology would nearly double campaign performance for ads running across apps owned by Meta Platforms.

Google has quietly redrawn its rules around advertising based on the types of companies that can and cannot run ads on its platforms. One category until now has largely remained off limits: prediction markets.

Imagine having a verbal conversation with an AI chatbot, brainstorming for a campaign running across CTV that links with a strategy for the enterprise - verbal, not written.